Being ‘woke’ is a precondition for being a successful capitalist, companies must adapt

Merriam-Webster defines woke as “aware of and actively attentive to important societal facts and issues.”

As applied to business in a market-based economy, being “woke” is not some trendy new fad. Instead, it is a precondition of being a successful capitalist. The freedom and courage to adapt to changing market conditions is the essence of successful capitalism. And, as Milton Friedman warned, “Underlying most arguments against the free market is a lack of belief in freedom itself.”