But despite the momentum, the anti-ESG crowd has handed a gift to ESG proponents, crossing a line free-market purists had not previously stepped over. Anti-ESG activists have legitimated consideration of values, not just value, in making investment choices. Unfortunately, ESG champions are squandering this gift, sticking to a risk-based financial argument and not embracing the more values-based line of attack that will resonate with more Americans.
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